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The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.“They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.If I were like, Hey, I just wanna bone, very few people would want to meet up with you …“Do you think this culture is misogynistic?” he asks lightly.‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.Everyone is drinking, peering into their screens and swiping on the faces of strangers they may have sex with later that evening. “Ew, this guy has Dad bod,” a young woman says of a potential match, swiping left.Her friends smirk, not looking up.“Tinder sucks,” they say. At a booth in the back, three handsome twentysomething guys in button-downs are having beers.
“And the second major transition is with the rise of the Internet.”People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form.
In the 90s it was Craigslist and AOL chat rooms, then and
But the lengthy, heartfelt e-mails exchanged by the main characters in (1998) seem positively Victorian in comparison to the messages sent on the average dating app today. ’ ” says Jennifer, 22, a senior at Indiana University Southeast, in New Albany.
In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida.
“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.
There’s always something better.” “If you had a reservation somewhere and then a table at Per Se opened up, you’d want to go there,” Alex offers.“Guys view everything as a competition,” he elaborates with his deep, reassuring voice. ” With these dating apps, he says, “you’re always sort of prowling.